Julia Rhoden is a fashion designer.
Her work is dark and geometric. The logo was designed to reflect this directly. The lock up is based on a very strict geometric grid. The emblem is the letter R from Rhoden duplicated and mirrored on itself.
Due to the geometric nature of the logotype, really interesting shapes can be created by repeating the logo on itself. Depending on Rhoden's current project, different extrapolations of the logo can be used to differentiate the releases.
Julia came to me to build out her website. My goal was to make a powerful brand touchpoint and point of sale that would open her brand to the world. The website is wordpress based built with, the Woocommerce enabled theme, Atelier.