The concept for this project as a whole began through a process called
Forced Connections. In this process, you establish two groups of concepts and smash them together. For instance, I had a group of broader topics such as crowd sourced, video game, generative art, human centered design, and a print piece (and some more) in one group, and I had a list of specific problems in another. The problems I listed included what to eat, clean water, mental health, money management, and music discovery. These problems were generated through research into the world’s current largest problems, as well as personal interest.
To gather information inside our target demographic, millennials 18-25, I posted a Google Form Survey in a community on Reddit.com dedicated to conducting research like this. I intentionally made several of the questions sarcastic and tongue in cheek in order to break the tension most people feel from taking things that feel like tests. In doing so, I also received some very useful information and some very weird results. Both of which I received with open arms. Those surveyed were very honest and gave me a good amount of ammunition to get working.
CSV of Results